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Food Marketing

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Whether through advertising aimed at children, sports sponsorships, strategic placements or food packaging, we are constantly exposed to messaging featuring foods of low nutritional value and high in saturated fats, sugar or salt.

The food industry spares no effort to promote its products. Companies develop new products to appeal to all segments of the population, distribute them to numerous points of sale and use aggressive marketing.

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Our actions

HEALTHY CHECKOUTS

HEALTHY CHECKOUTS

Strategic placement at checkout encourages impulsive purchases.

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LOCAL FOOD TREND

LOCAL FOOD TREND

Local food is not synonymous with health.

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SPORTS SPONSORSHIPS

SPORTS SPONSORSHIPS

Sports sponsorships are used to give featured products a health halo.

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MARKETING TO KIDS

MARKETING TO KIDS

The food industry takes advantage of children’s vulnerability.

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LABELLING

LABELLING

A better framework for packaging marketing.

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ULTRA-PROCESSED FOODS

ULTRA-PROCESSED FOODS

The overconsumption of ultra-processed foods is concerning.

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Our publications

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