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Priorities

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Blogue 100 degrés

Blogue 100 degrés

Les écrans : un terrain de jeu sans limite pour l’industrie alimentaire

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Marketing to Kids

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Vulnerable targets

The food industry takes advantage of children's vulnerability to gain their loyalty at an early age. Before the age of 7 or 8, children do not have the cognitive development to discern the persuasive intentions of advertisers, leaving them vulnerable to marketing practices.

« Commercial marketing of products that are harmful to children represents one of the most underappreciated risks to their health and wellbeing. »

A future for the world’s children? A WHO–UNICEF–Lancet Commission¹

Food marketing influences the food knowledge, food attitudes, food preferences and eating behaviours of youth^2-6. The vast majority of foods and beverages that are promoted to children do not contribute to healthy eating⁷.

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Our actions

PORTRAIT

PORTRAIT

The food industry is multiplying its strategies to attract children.

DENOUNCE

DENOUNCE

An advertisement seems to be in violation of the law ?

COMPLAINTS

COMPLAINTS

Since 2009, many complaints have been filed.

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Webinar

In Canada, a bill is being studied to regulate the advertising of foods and drinks high in sugar, sodium or saturated fat to children. Efforts are being deployed to question the relevance of this initiative.

Demystify the truth about advertising to children in this webinar.

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Our publications

Protéger la santé des enfants doit être la priorité de Santé Canada | Policy update on restricting food advertising primarily directed at children
Réglementer la publicité d’aliments et de boissons destinée aux enfants en s’inspirant de l’expérience du Québec | Brief submitted to the Standing Committee on Health

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References

Clark H et al. A future for the world’s children? A WHO–UNICEF–Lancet Commission. The Lancet. 22 févr 2020;395(10224):605‑58.
Hastings et al. (2003) Review of Research on the Effects of Food Promotion to Children, Glasgow, The University of Strathclyde, Food Standards Agency. Repéré au http://www.food.gov.uk/multimedia/pdfs/foodpromotiontochildren1.pdf
Gootman, Appleton J, McGinnis, J Michael, & Kraak, Vivica I. (2006). Food Marketing to Children and Youth: Threat or Opportunity? : National Academies Press.
McDermott L, Stead M, Hastings G. (2007). Case study 4 : A marketing strategy to review the effects of food promotion to children. Repéré au http://www.management.stir.ac.uk/research/social-marketing/?a=21314
Sustain : The alliance for better food and farming. (2004). Children's food and health: Why legislation is urgently required to protect children from unhealthy food advertising and promotions. Repéré au http://www.sustainweb.org/pdf/child_food_health.pdf
Office de la protection du consommateur et Éditions Protégez-vous. (2008). Vos enfants et la pub. Repéré au http://www.opc.gouv.qc.ca/Documents/Publications/SujetsConsommation/FinancesAssurances/Pub liciteTrompeusePratiques /EnfantsPub /EnfantsPub.pdf
Organisation mondiale de la Santé. (2022). Food marketing exposure and power and their associations with food-related attitudes, beliefs, and behaviors : a narrative review. Repéré au https://www.who.int/publications-detail-redirect/9789240041783

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