Discover the truth from the food industry's arguments on marketing to kids.
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The food industry takes advantage of children's vulnerability to gain their loyalty at an early age. Before the age of 7 or 8, children do not have the cognitive development to discern the persuasive intentions of advertisers, leaving them vulnerable to marketing practices.
« Commercial marketing of products that are harmful to children represents one of the most underappreciated risks to their health and wellbeing. »A future for the world’s children? A WHO–UNICEF–Lancet Commission1
Food marketing influences the food knowledge, food attitudes, food preferences and eating behaviours of youth2-6. The vast majority of foods and beverages that are promoted to children do not contribute to healthy eating7.
The food industry is multiplying its strategies to attract children.
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Since 2009, many complaints have been filed.
An advertisement seems to be in violation of the law ?
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In Canada, a bill is being studied to regulate the advertising of foods and drinks high in sugar, sodium or saturated fat to children. Efforts are being deployed to question the relevance of this initiative.
Demystify the truth about advertising to children in this webinar.