After completing work on its 2022 guide exploring profiles of women who may be vulnerable to weightrelated communications, we wanted to better understand the reality of men living with weightrelated issues. As a result, this guide presents four archetypes, based on profiles of men who may be vulnerable to weight-related communications.
Eddie, Charles, Arthur and Luc are among the audiences who receive our messages and communications about weight. Their life experiences can help us build healthier and more inclusive communications to address weight-related issues.
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