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Local Food Trend

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Buying local products is certainly a positive initiative, but not all foods produced or processed in Quebec should be promoted.

In fact, Collectif Vital has found that Quebec provenance serves as a means to promote many foods of low nutritional quality:

One in two food products benefiting from this type of promotion is ultra-processed;
Four out of ten food products promoted as being produced in Quebec contain high amounts of sugar, salt or saturated fat.

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Strategic placement at checkout encourages impulsive purchases.

Local food is not synonymous with health.

Sports sponsorships are used to give featured products a health halo.

The food industry takes advantage of children’s vulnerability.

A better framework for packaging marketing.

The overconsumption of ultra-processed foods is concerning.

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